Studios today are looking for more than just an individual movie. They want franchises-story worlds that can exist across multiple mediums. What are the elements of a successful franchise? Where do transmedia properties come from? How can you create a story world that spans multiple platforms? How does franchise creation influence, expand, and even enhance the storytelling process? Moderated by members of the New York Film Academy's screenwriting department, professors NunzioDeFilippis (NewX-Men, chair of the screenwriting department), AdamFiner (chair of industry outreach and professional development, transmedia professor), and ChristinaWeir (New X-Men,Amazing Agent Luna) analyze the core elements of a variety of preexisting properties. They will take attendee ideas and examine their transmedia franchise potential.
