Shinichi Kanou's father writes novels and his mother illustrates erotic videos, but he's a comics and science fiction fan. But instead of being creative like his parents, he's become a top Moe expert with an encyclopedic knowledge of everything cute and adorable in all animation and media forms. So the Japanese government recruits Shinichi as an ambassador of Moe to the Holy Erudanto Kingdom-a parallel world where things that exist in fantasy anime are actually real-to improve peaceful relations between the two worlds.